Cycle safety drive
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Cycle safety drive
An unusual cycle safety advert from Transport for London will be shown on national TV and in cinemas across the English capital to herald the launch of the mayor’s new Cycle Safety Action Plan.
The thought-provoking clip – in which it only becomes clear it’s about bike safety during the last few seconds – will be shown in primetime slots on ITV1, Channel 4 and Five.
Featuring a bank robbery, it makes the point that people often only notice what they're looking for – in this case, money, policemen and the like – to the detriment of cyclists.
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The thought-provoking clip – in which it only becomes clear it’s about bike safety during the last few seconds – will be shown in primetime slots on ITV1, Channel 4 and Five.
Featuring a bank robbery, it makes the point that people often only notice what they're looking for – in this case, money, policemen and the like – to the detriment of cyclists.
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john
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05-26-2006 07:54 AM